The Irish FA Pitchmaster

The Pitch Master is a celebration of football at every level, designed for the fans and professionals of the game. Created in collaboration with the Irish FA, this bespoke timepiece embodies the passion, pride, and identity that define Northern Irish football. From the first whistle to the final roar, the Pitch Master is more than a watch, it is a symbol of connection. Built on the proven Maraí 401 model, it keeps time not only with precision, but with the rhythm of the game and the people who live it.

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316L stainless steel fine brushed case

40mm diameter

Automatic movement with 41h power reserve

200m water resistance

Ceramic uni-directional bezel

Anti-reflective sapphire crystal

Super-LumiNova® luminescence

Quick release stainless steel bracelet with microglide technology

A watch inspired by the pitch.

At the heart of the Pitch Master is a dial inspired by football’s most recognisable stage. Deep green vertical striping reflects freshly cut grass under stadium lights, capturing the energy of matchday. A custom 45-minute bezel enables precise tracking of each half, including added time — a functional detail rooted in the game itself. Signature elements complete the design: a bold yellow seconds hand inspired by Belfast’s Harland & Wolff cranes, and the Irish Football Association crest at 6 o’clock. The caseback features a deeply engraved Irish Football Association crest, creating a permanent mark of authenticity and collaboration. Crafted in solid steel, the construction reflects durability and tradition — values shared by both the sport and its supporters.

Custom Rotor

A custom 45-minute bezel references the structure of a football match, allowing each half to be timed while giving the watch a distinctive sport-focused identity.

Custom Dial

The dial features deep green vertical striping inspired by freshly cut football pitches under stadium lights, creating a clean and recognisable connection to the atmosphere and energy of matchday.

Caseback

The caseback features a deeply engraved Irish Football Association crest, creating a lasting mark of collaboration while reinforcing the watch’s connection to football heritage and identity.

Sold out in under 24 hours.

This project was built around a simple message: “There’s No Place Like Home.” Instead of leading with technical specs, the release led with meaning, celebrating Belfast in a way that felt honest and earned. Scarcity wasn’t used as a gimmick. It was part of the integrity of the project: a small run, made for people who would truly understand it. And the response proved the point. The entire release sold out in under 24 hours, not because it was louder than everything else on the market, but because it was more real. It resonated with collectors, locals, and anyone who understands what it means to carry a piece of home with you.

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