Our First Full Season as ‘Official Timing Partner’ of the United Rugby Championship

Following the launch of our partnership during last season’s Play-Offs, Nomadic Watches is beginning the 2026/27 season as the Official Timing Partner of the United Rugby Championship (URC) - our first full season in the role.

The partnership brings together two worlds shaped by precision, performance and resilience, and will see Nomadic working with the URC throughout the season to connect watchmaking with rugby supporters across Ireland, Italy, Scotland, South Africa and Wales.

For a Belfast watchmaker this partnership marks an exciting new chapter in the Nomadic story.

Our First Full Season with the URC

Nomadic became the first-ever Official Timing Partner of the United Rugby Championship at the end of the 2025/26 season, launching the partnership during the URC Play-Offs and Grand Final.

That introduction was just the beginning.

The 2026/27 campaign will be our first opportunity to bring the partnership to life across a complete URC season, creating new ways for fans to engage with Nomadic and bringing our approach to watchmaking to one of rugby’s most diverse and exciting competitions.

At the heart of the partnership, we will create club specific watches for each of the 16 teams, with each design drawing inspiration from the identity, colours and heritage of its club.Rugby and Watchmaking.

There is a natural connection between the values of rugby and those that have shaped Nomadic from the beginning.

Precision. Resilience. Performance. Character. Timing.

Founded in Belfast, we create mechanical watches powered by Swiss movements and designed and hand-assembled in Belfast. Our watches are built for everyday adventure, drawing inspiration from the people, places and engineering heritage of the city we call home.

Those shared values were a major part of what brought Nomadic and the URC together.

Martin Anayi said:

“We are delighted to welcome Nomadic Watches as the United Rugby Championship’s first-ever Official Timing Partner.

“As a league, we are incredibly proud to be associated with a brand that has already demonstrated such creativity, innovation and passion in its approach to partnering with the URC, our clubs and our players.

“Our growing family of partners says a great deal about the continued strength, reputation and trajectory of the URC as a competition. We want to work with brands that genuinely share our passion for rugby and our ambition to help the game grow, and from our earliest conversations it was clear that Nomadic are rugby fans first as well as an outstanding premium brand. We look forward to building a long and successful partnership together.”

A Personal Connection to Rugby

For Nomadic founder and managing director Peter McAuley, the partnership has a significance that goes beyond the brand.

Peter said:

“Rugby represents so much of what we stand for as a brand – resilience, precision, performance and character. It’s a sport built on grit and determination, but also respect and sportsmanship, and those values align naturally with Nomadic.

“Rugby has always been a huge part of my life. My brother Mike played for both Ulster and Ireland U19s before suffering a serious injury, so the sport has always been ingrained in my DNA.

“To partner with one of the world’s leading rugby championships genuinely means a great deal to me personally, and the whole team at Nomadic are incredibly excited for what’s ahead.”

The 2026/27 Season

Our introduction during last season’s Play-Offs gave us a first taste of what the partnership could become.

Now, with a full URC season ahead of us, we have the opportunity to build something much bigger - working alongside the championship, its clubs and its supporters throughout 2026/27.

From Belfast to the rest of Ireland, Wales to Scotland, and across to Italy and South Africa, we’re looking forward to taking Nomadic into the heart of the URC.

Our first full season as Official Timing Partner starts here.